Hari Ghotra

The Brand

We've now been working with Hari Ghotra for over ten years, supporting her in her culinary journey from home cook, to celebrity chef. Her recipes are now enjoyed by thousands across the world.

Logotype & Favicon

The Hari name was created with a paintbrush and then digitised.

Spice Tin

Hari's spice tin (masala dabba) forms a big part of her identity, and has been the one constant throughout her culinary career.

Guidelines

A succinct set of brand guidelines ensure consistency across all brand application.

Business Cards

Rather than a standard set of business cards for Hari, we thought it would be fun to showcase some of her signature recipes.

Packaging

Easy Frozen Sauces

Book Design

Indian for Everyone

This was Hari's third cook book, with recipes to help make Indian food more accessible, with her twist on western classics. Uncle were responsible for the overall design style and all food photography – working in collaboration with the publisher.

Front Cover

The book in-store

Animated cover for use on social

Page Layout

Impactful full-bleed imagery sat alongside clean typographic recipe layout to help create a functional cooking experience.

Food Photography

40 dishes over two days

Having shot hundreds of dishes for Hari over the years, Uncle were well placed to manage the food photography for her Indian for Everyone cook book. Lets just say, we were well fed!

Sukar Para

Tharka

Massala Pasta

Butter Chicken

Dhunaar

Chicken Kiev

Turmeric Latte

Whisky

Mr Ghotra is a unique single malt produced by bringing together the science of aging Whisky and the art of blending Champagne.

The Logo

Hari's father always wore a turban so it seemed fitting to symbolise this through the identity of Mr Ghotra. We also wanted to take a more modern approach to this whisky brand so it would stand out in a crowded market.

The Bottle

Whisky brands have always drawn on the heritage of the distillery and usually traditional in style. Our approach to Mr Ghotra was to combine the old and the new – drawing on years of whisky making experience, but combined with a new way of thinking.